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Exhibit "B"

How BFI Misled Florida ... in It's Own Words

As BFI proclaimed itself "Florida's Premier Bicycle Touring Company," BFI used "Share The Road" funds to subsidize its money-losing tourism business, including its bargain-priced "luxury tours" ($2500 vs. $3500 - $5000!). In view of the "Share The Road" mission (Exhibit A), how was this possible? Now BFI show us the answer. After being exposed, BFI quickly changed its website and proclaimed a "new mission." In doing so, we can now compare BFI's BEFORE and AFTER words side-by-side. This matters because hopefully FS:496.415 will allow the State to recover funds rightfully intended for bike safety.

#1... Misleading Wording Galore

How was BFI able to do it? Whenever BFI described its mission or source of funding, BFI's choice of words in social media, public reports, website, press releases, etc., was (and in places continues to be) consistently misleading. Here are some prime examples.


BFI's Facebook Page BEFORE being exposed

Mission... "Our primary mission is to promote safe bicycling in the state of Florida."

  • Not true according to all recent "State Non-Profit Renewal" filings.

About... “Bike Florida organizes bike tours all over the state and raises funds to support cycling in Florida.”

  • Both statements are demonstrably false. (see 25 year map Exhibit C)

BFI's Facebook Page AFTER being exposed

Mission... "Our mission is to help Florida communities improve their economic health, bicycle infrastructure, and safety through bicycle tourism."

  • Now consistent with all "State Non-Profit Renewal" filings

About... "Our mission is to help Florida communities improve their economic health, bicycle infrastructure, and safety through bicycle tourism."

  • Identical statement as above. (Changes have been happening fast lately.)

"Economic Impact" Reports BEFORE (2015, 2016, 2017, 2018)

Mission... "Our mission is to promote safe and responsible cycling through support of the Share the Road campaign, education, public awareness, and bicycle touring."

  • Not true according to State Non-Profit Renewal filings.

Partnerships... “As mentioned above, Bike Florida’s major mission is to promote safe cycling in Florida.”

  • Not entirely true.

"Economic Impact" Report AFTER (2019)

Mission... "Our mission is to help Florida communities improve their economic health, bicycle infrastructure, and safety through bicycle tourism."

  • Now consistent with "State Non-Profit Renewal" filings

Partnerships... "As mentioned above, Bike Florida’s mission is to improve our communities through bicycle tourism."

  • True finally! Consider that "tourism" is never mentioned in "Share The Road."

BFI's Website BEFORE being exposed

About... "The main fund raiser is a week-long bicycle touring adventure for up to 1,000 cyclists, taking place in the spring."

  • False. Per Forms 990, BFI annually raises no net funds.

Two different Missions stated... (1) “To promote safe and responsible cycling through support of the Share the Road campaign, education, public awareness, and bicycle touring," and... (2) "to help Florida communities improve their economic growth, bicycle infrastructure, and safety through bicycle tourism."

BFI's Website AFTER being exposed

New Website... No reference to "fund raisers" of any kind, and the week-long celebration tour has been "postponed."

  • Now consistent with reality.

Mission... "Our mission is to help Florida communities improve their economic health, bicycle infrastructure, and safety through bicycle tourism."

  • Only one word appears different in BFI's "new" mission ("economic growth," now "economic health"). Is this really a "new" mission?

There are many more examples contained in documents mentioned here, as well as in press releases, and possibly in required State filings,
I look forward to presenting more to State investigators in the near future. Again, Florida leads the nation in roadway bicycle deaths.
Bargain-priced luxury tours are not an answer.


#2... A Business Model for Minimum Disclosure

According to studies by GuideStar.org , "Nonprofits that proactively shared information with the public received substantially more in contributions." On the other hand, BFI doesn't need public contributions (thanks mainly to "Share The Road"), as BFI exists almost entirely on government grants. Furthermore;

  • There is no membership program.
  • There are no major fundraising efforts.
  • There is no independent advisory board.

So who is left to ask questions? If someone like myself does ask, BFI simply refuses to provide additional disclosure. Possible reasons are found in Exhibit A. For example, 60%-70% of BFI's tour customers are from outside of Florida, thus of little or no benefit to BFI's special "Share The Road" promotional assignment, for which BFI annually receives up to the first 25% of all "Share The Road" funding. (Amazing!)


Why It Still Matters to Florida's #1 Bike Safety Program

Within days of this information going to the Florida Senate Committee overseeing Florida's Specialty License Plate program, seemingly without warning or notice of any kind, BFI simply walked away from the "Share The Road" mission. I believe BFI did so with almost $200,000 in "pre-collected funds" (per latest form 990), along with other assets. I believe all of BFI's current assets were obtained while BFI was operating in violation of FS:496.415. I have now filed a formal complaint with the appropriate agency. It hope the State will use its powers under FS:496.415 to do what is necessary to ensure that donor assets (from 10,000+ plate buyers) are returned.


Web content is rarely completely removed.
BFI website "About Us" screenshot before 06/06/19
Archived at https://web.archive.org/web/20180913070626/https://bikeflorida.org/about-us/
Bike Florida, About Us 2018-2019

Screenshot of BFI Facebook page BEFORE being exposed.
Bike Florida Facebook 2018-2019


Please take a stand for bike safety. See quick options near bottom of home page.

Questions and comments are invited: mail@MyBikeSafetyMission.com

Also see... Exhibit "A" and Exhibit "C"

Disclaimers: Opinions expressed herein are my own. Nothing is presented with malice towards any person. Nothing herein is intended to be false or misleading. All efforts have been made to ensure completeness and accuracy. Financial information has been limited to the latest public IRS Forms 990s, and other public sources.